Example Business Letter of Introduction
In business, there will be cases where you will need to write to a company cold and introduce your services. This is typically called a letter of introduction, as is a useful icebreaker in certain cases where you might have had previous contact with another individual or firm. Here is a hypothetical example letter of introduction for a publisher to a book author:
September 12, 2012
Mr. James Pickwick
1756 East 35th Street
New York, NY 10016
Dear Mr. Pickwick:
It was a pleasure to meet you at the East End Open Mike for Authors monthly meeting. As you know the East End group is the perfect venue for getting a new author’s work noticed. I am not sure if you know but Dan Brown actually did a reading at the East End long before his Da Vinci Code went ballistic. Your presentation and reading concerning your nonfiction work on climate change caught the eye of everyone present, myself included.
Allow me to introduce myself and the company that I represent. I am the managing editor of a small but substantial publishing company that is specializing in works concerning not only climate change, but all environmental issues, animal rights as related to global warming and energy alternatives. I am attaching a short list of recent works that we have published on this topic. You will note that Mr. Jackson’s book on the peril to coastal locations in the United States when the ice fields in Greenland continue to melt is now #7 on the New York Times bestseller list. Our company works side by side with new authors to get their books in the hands of people in the media with connections to huge national audiences.
After your reading at the East End group, I researched your qualifications and educational background. It was apparent that you were well qualified to write such an intriguing and profound book. I know that you are at present published only online and that the sales are steady but rather weak. I spoke with my colleagues and they expressed great interest in your book and would like to publish your book in hardback.
We all feel that your book is destined to be a bestseller. This year alone with all the hurricanes, tornadoes, drought in mid-west and abnormally high summer heat index all over the country, the American public has finally awakened to the fact that global warming is a reality; one that they experience in their own neighborhood. Your research and information needs to reach, now, this very eager audience.
We at Regency Publishing would very much like to represent you and your book. It would be our pleasure to meet with you at your earliest convenience and discuss in detail how we can increase your sales dramatically. Please call me at 290-439-9651 to discuss a time to meet.
Yours truly,
Lauren Miller
Managing Editor


